Privacy Policy - Hard Rock Lake Tahoe

Privacy Policy

Hard Rock Hotel & Casino Lake Tahoe Privacy Policy

Last Updated October 26, 2022

At Hard Rock Hotel & Casino Lake Tahoe (“we”, “us,” and “our”), we are committed to protecting your privacy. We firmly believe that electronic security and privacy are necessary for the continued success of the Internet, including our websites. In support of our commitment to provide excellent service to all of our customers and visitors to our websites, we only use the personally identifiable information (personal information or personal data) that you provide in accordance with the terms outlined below.

This Privacy Policy covers any personal information we obtain when you visit us, use our services, or access the features on the websites that Hard Rock Hotel & Casino Lake Tahoe owns or controls (today or in the future), including  (the “Sites”). You can access the Sites in many ways, including from a computer or mobile phone, and this Privacy Policy will apply regardless of the means of access. This Privacy Policy governs information collected as part of our Backstage Pass Rewards Club. This Privacy Policy also governs the use of personal information we obtain from you by virtue of any third-party site or application where we post content or invite your feedback or participation, including, but not limited to, Twitter, Facebook, Instagram and YouTube (the “Third-Party Sites”). Hard Rock Hotel & Casino Lake Tahoe cannot control the privacy policies or practices of any Third-Party Sites or of other companies Hard Rock Hotel & Casino Lake Tahoe does not own or control and cannot control the actions of individuals that Hard Rock Hotel & Casino Lake Tahoe does not employ or manage. You should always check the privacy policies of Third-Party Sites and your privacy settings.

Please read this Privacy Policy carefully


We may collect or may have collected the following categories of information about you. In some cases, the information we collect may fall within more than one category:


We may collect or may have collected personal information about you from various sources. The categories of sources from which we may collect personal information are:


We may use or may have used the information we have about you:

We also may use or may have used the information in other ways for which we provide specific notice at the time of collection.


In general, we do not share personal information about you with third parties for such third parties’ own marketing or advertising purposes. We do share personal information with third parties for other purposes. For example, we share personal information with:

We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate all requests.

Backstage Pass Rewards CLUB

The Hard Rock Hotel & Casino Lake Tahoe Backstage Pass Rewards Club allows you to earn rewards for staying and playing at Hard Rock Hotel & Casino Lake Tahoe. The Backstage Pass Rewards Club is not connected with any other Hard Rock loyalty program or any third-party loyalty, but we may expand the benefits and rewards opportunities available to you by combining with other loyalty programs in the future. In the event of such a combination, your information collected as part of the Backstage Pass Rewards Club will be part of the combined rewards program. We will give you advanced notice and you always have the opportunity to opt out (see below).


Hard Rock Hotel & Casino Lake Tahoe has a number of ways that it can offer better service and improve the shopping experience on our Sites:


We work with third parties, including social network sites like Twitter, Facebook, YouTube, and Instagram, and with application developers who specialize in social commerce so we can connect to your social networks. All of these companies operate Third-Party Sites. We provide access to our Sites by third parties and business partners so we can generate interest in our properties among members of your social networks and to allow you to share product interests with friends in your network.


For your convenience, hyperlinks may be posted on the Sites that link to other websites (the “Linked Sites”). We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of any Linked Sites or of any companies that we do not own or control. Linked Sites may collect information in addition to that which we collect on the Sites. We do not endorse any of these Linked Sites, the services or products described or offered on such Linked Sites, or any of the content contained on the Linked Sites. We encourage you to seek out and read the privacy policies of each Linked Site that you visit to understand how the information that is collected about you is used and protected.


Our Sites are not intended for or directed to children, and we do not knowingly collect personal information from children on our Sites. If we become aware that a child under the age of thirteen has provided us with personal information, we will delete the information from our records. We may present information regarding Hard Rock Hotel & Casino Lake Tahoe programs that are for kids on this site for the reference of adults that are interested in activities at our locations for children.


We collect and process personal information in the United States, regardless of where our visitors are located. Depending on your local law, you may have certain rights with respect to your personal information, including the right to object to, restrict and/or withdraw your consent to the processing of your personal information, the right to access your personal information, and the ability to receive a machine-readable copy of your personal information. You may also have the right to ensure that we correct or delete any inaccurate or out of date personal information which we have about you.

Notice to Nevada Residents

We are providing you this notice pursuant to state law. You may be placed on our internal Do Not Call List by requesting that we cease calling you by contacting us directly and making such request in writing at Hard Rock Hotel & Casino Lake Tahoe, Regulatory Compliance, 50 Hwy 50, PO Box 6426, Stateline, NV 89449. Nevada law requires that we also provide you with the following contact information: Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; Phone number: 702-486-3132; e-mail:


Under the California Consumer Privacy Act (“CCPA”), California residents have certain rights regarding the personal information that businesses have about them. This includes the rights to request access or deletion of your personal information, as well as the right to direct a business to stop selling your personal information.

Notice to Vermont Residents


If you have a complaint about how we handle your personal information or respond to your request, you may be able to complain to your data protection authority. We ask that you kindly contact us first so that we have an opportunity to resolve your complaint.


From time to time, you may receive periodic mailings, telephone calls, e-mails or other communications from us with news or other information on events, products, discounts, special promotions, or other offers from or on behalf of Hard Rock Hotel & Casino Lake Tahoe. If at any time you wish to stop receiving communications from us please send us an email to with the phrase “Privacy Opt-out: Hard Rock Hotel & Casino Lake Tahoe Mailings” in the subject line, or write to us at the address provided below, and we will remove you from our mailing list. Alternatively, for e-mail communications, you may opt out of receiving such communications by following the unsubscribe instructions set forth at the bottom of most promotional e-mail messages from Hard Rock Hotel & Casino Lake Tahoe.


If you have provided us with your prior express consent to receive communications via an automatic telephone dialing system (auto-dialer), artificial or prerecorded voice messages, or text messages, Hard Rock Hotel & Casino Lake Tahoe may use your information to send text messages to any mobile device connected to your cell phone number, until you opt out from future text messages by texting STOP. Once you cancel, we will send one additional confirmation message stating that you’ve opted out.


It is your responsibility to provide us with accurate personal information about yourself and to inform us of any changes. (e.g., new home address or change of name). If, however, you discover any information previously provided to us is inaccurate or incomplete, you may request that the data be corrected or amended by sending us an email at


While no service is completely secure, we have a security team dedicated to keeping personal information safe. We maintain administrative, technical, and physical safeguards that are intended to appropriately protect against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse and any other unlawful form of processing, of the personal information in our possession. We employ security measures such as using firewalls to protect against intruders, building redundancies throughout our network (so that if one server goes down, another can cover for it) and testing for and protecting against network vulnerabilities.


We will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.


This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. You should review this Privacy Policy periodically so that you keep up to date on our most current policies and practices. We will post a prominent notice on our Sites to notify you of any significant changes to our privacy practices and indicate at the top of the Privacy Policy when it was most recently updated.


If you have any questions about your privacy or security on our Sites, please email us at and include your name and address in the message or write to us at: Hard Rock Hotel & Casino Lake Tahoe, Regulatory Compliance, 50 Hwy 50, PO Box 6426, Stateline, NV 89449.

Hard Rock Hotel & Casino Lake Tahoe

Do Not Sell My Information and Privacy Request Form

To submit a request related to your data, including a request to opt out of the sale of your information, please provide the following information. We may need to follow up with you to provide additional information for verification purposes. For more information on our privacy practices, please see our Privacy Policy.