Privacy Policy - Hard Rock Lake Tahoe

Privacy Policy

Hard Rock Hotel & Casino Lake Tahoe has a strong commitment to providing excellent service to all of our customers and visitors of our Web sites, including respecting your concerns about privacy. We understand that you may have questions about how we collect and use the information that you provide to us. We have prepared this statement to inform you of the privacy principles that govern our use of information we obtain from our customers, including information we obtain through this Web site.

https://hardrockcasinolaketahoe.com

This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized the Statement by major processes and areas so that you can review the information of most interest to you.

At Hard Rock Hotel & Casino Lake Tahoe, meeting your needs and expectations form the foundation of everything we do–including protecting your privacy. If, after reviewing this Statement, you have any questions or privacy concerns please send a letter to:

Hard Rock Hotel & Casino Lake Tahoe
Regulatory Compliance
50 Hwy 50, PO Box 6426
Stateline, NV 89449

This Statement was last updated on December 2019, to describe how the privacy statement applies to all of the information we obtain from you and to update the privacy statement with respect to Hard Rock Hotel & Casino Lake Tahoe.

Browsing

This Web site does not collect personally identifiable information when you browse this Web site and request pages from our servers unless you provide it to us. This means that we will not know your name, your email address, or any other personally identifiable information just because you browse the Web site unless you:

– access the Web site from a link in an email that we sent;

– choose to be remembered via your cookie, including on your web-enabled mobile

device; or

– have input your personally identifiable information via a section of our Web site in which you are requesting to be contacted by Hard Rock Hotel & Casino Lake Tahoe.

Information We Collect and How it is Used

When we need to collect personally identifiable information from you to provide you with a particular service, we will ask you to voluntarily supply us with the information we need. For example, if you would like to make a reservation at our property, we will ask you for information such as your name, address, telephone number, email address, credit card number, and room preference to process your reservation. We will use your email address to send a confirmation and, if necessary, might use the other information to contact you for help in processing the reservation. We will also use your contact information to:

– send you a non-marketing informational pre-arrival message summarizing your confirmation details and providing other information about the area and the hotel;

– notify you about special offers and promotions as described in this privacy statement;

as well as

– send you periodic satisfaction or market research surveys.

In addition, we share this information with Hard Rock Café International (USA) Inc., and its affiliates (“Hard Rock”) in order to for them to manage your booking, process special requests, administer their loyalty programs and for other purposes such as, but not limited to, marketing, analysis and reporting purposes as further set out in their privacy policy at https://www.hardrockhotels.com/privacy. If you have any queries about Hard Rock’s use of your information or you would like to make a subject access request or exercise any of your privacy rights in respect of their use of your information, please contact them directly at dataprotection@hardrock.com, or completing this form. Any sharing of your personally identifiable information with Hard Rock will be governed by an appropriate contractual arrangement that ensures the privacy rights of individuals. In particular Hard Rock complies with the EU/US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use and retention of personal data from the EU (and the UK). Hard Rock have certified that they adhere to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access and Recourse, Enforcement and Liability.

Your California Privacy Policy

If you are a California resident you have the legal right to request from businesses with whom you have an established business relationship, (1) a list of the categories of personal information, such as your name, address, email address and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties direct marketing purposes, and (2) the names and addresses of all such third parties.

To request the above information, please mail your written request to the following address, with a reference to California Disclosure Information:

Hard Rock Hotel & Casino Lake Tahoe

Regulatory Compliance
50 Hwy 50, PO Box 6426
Stateline, NV 89449
California Do Not Track Disclosures

How do we respond to Web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services?

We respond to and respect your DNT signals.

May other parties collect personally identifiable information about an individual consumer’s online activities over time and across different websites when they visit any of the Hard Rock Hotel & Casino Lake Tahoe websites?

Yes.

Notice to Vermont Residents

In response to Vermont regulations, we automatically treat accounts with Vermont billing addresses as if you requested that we not share your information with nonaffiliated third parties, and that we limit the information we share with our affiliates. If we disclose information about you to nonaffiliated third parties with whom we have joint marketing agreements, we will only disclose your name, address, other contact
information, and information about our transaction and experiences with you.

Notice to Nevada Residents

We are providing you this notice pursuant to state law. You may be placed on our internal Do Not Call List by requesting that we cease calling you by contacting us directly and making such request in writing at Hard Rock Hotel & Casino Lake Tahoe, Regulatory Compliance, 50 Hwy 50, PO Box 6426, Stateline, NV 89449. Nevada law requires that we also provide you with the following contact information:

Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; Phone number: 702-486-3132; email: BCPINFO@ag.state.nv.us.

Children’s Privacy

This Web site is not intended for children and we do not knowingly solicit or collect personally identifiable information from children. We may present information regarding Hard Rock Hotel & Casino Lake Tahoe programs that are for kids on this site for the reference of adults that are interested in activities at our locations for children.

Reservations

The personally identifiable information you provide to us for making a reservation is made available to the applicable property for the purpose of meeting your reservation request. After making a reservation or completing your stay at a Hard Rock Hotel & Casino Lake Tahoe property, unless you tell us otherwise, the information you provide may be used by us and our Authorized Licensees for marketing of Hard Rock Hotel & Casino Lake Tahoe properties and certain other Hard Rock Hotel & Casino Lake Tahoe branded products. Hard Rock Hotel & Casino Lake Tahoe may use the services of third-party mail houses for the sole purpose of mailing materials.

After your stay we retain your personally identifiable information including details of your stay, room type and accommodation type.

Accessing our Web site from a Mobile Device

You can access our website from a web-enabled mobile device to find a property (including clicking to call the hotel) or view a reservation. If you desire to view a reservation you will be required to enter your Hard Rock Hotel & Casino Lake Tahoe confirmation number and email address. No other personally identifiable information will be requested. In addition, you can make a reservation from a web-enabled device.

When you make a reservation, you will need to provide certain personally identifiable information such as name, email address and credit card information. Additionally, you can make payments to Hard Rock Hotel & Casino Lake Tahoe, via credit card, by accessing our website from a web-enabled mobile device. To review the security measures Hard Rock Hotel & Casino Lake Tahoe has in place regarding your credit card data, please review the section below titled Securing the Transmission and Storage of Information ASAS.

Securing the Transmission and Storage of Information

We treat the information you provide to us as confidential information; it is, accordingly, subject to our company’s security procedures and policies regarding protection and use of confidential information. When we ask you for credit card data, it is transferred over a Secured Sockets Layer (SSL) line, provided you are using a SSL enabled browser such as Microsoft Internet Explorer or Mozilla Firefox. We also use SSL on other pages where you would enter personally identifiable information. This ensures that your information is encrypted as it travels over the Internet. This secure mode is enabled before any such information is transmitted from your computer or web-enabled device.

You will know you are in secure mode when the padlock or key icon in the lower right-hand or left-hand corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from “https”.

After information reaches us, it is stored on a secure server that resides behind firewalls designed to block unauthorized access from outside of Hard Rock Hotel & Casino Lake Tahoe. Because laws applicable to personal information vary by country, our properties or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Information collected on the Web sites covered by this privacy statement is generally processed and stored in the United States.

We typically maintain records for a minimum of five (5) years. In conforming with the EU General Data Protection Regulation (GDPR), you have the option to receive a copy of the information we maintain. Please send a request to Hard Rock Hotel & Casino Lake Tahoe Owner Relations Department, 2801 Old Winter Garden Rd, Ocoee FL 34761.

Disclosure of Information to Third Parties

Hard Rock Hotel & Casino Lake Tahoe may use the services of third party processors, such as market researchers, fulfillment houses, email service providers and mail houses that process mail for Hard Rock Hotel & Casino Lake Tahoe, Hard Rock Hotel & Casino Lake Tahoe’s Authorized Licensees, persons authorized by you, as well as such entities and marketing companies that provide these services for Hard Rock Hotel & Casino Lake Tahoe, and Hard Rock Hotel & Casino Lake Tahoe’s Authorized Licensees. These parties are contractually prohibited from using personally identifiable information for any purpose other than for the purpose Hard Rock Hotel & Casino Lake Tahoe specifies.

We may provide non-personally identifiable information to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us.

Hard Rock Hotel & Casino Lake Tahoe does not permit the sale or transfer of personally identifiable information to entities outside of the Hard Rock Hotel & Casino Lake Tahoe family of companies, and properties and our third-party service providers for any non-Hard Rock Hotel & Casino Lake Tahoe use without your approval.

If you would like to request a list of our third-party service providers, please send a letter

to:

Hard Rock Hotel & Casino Lake Tahoe
Regulatory Compliance
50 Hwy 50, PO Box 6426
Stateline, NV 89449
Your Choices/Opt-out

We offer you choices when we ask for personal information, whenever reasonably possible. We provide you the opportunity to ‘opt-out’ of having your personally identifiable information used for certain purposes not essential to Hard Rock Hotel & Casino Lake Tahoe’s providing services to you, when we ask for this information. You may decline to provide personal information to us and/or refuse cookies in your browser, although some of our features or services may not function properly as a result. If you no longer wish to receive promotional communications, you may opt-out of receiving them by following the instructions included in each communication or by emailing or calling us per the information contained on our contact page.

By providing information to Hard Rock Hotel & Casino Lake Tahoe you are consenting to the collection, use and disclosure of such personal information in the manner described in this Statement. We provide you the opportunity to withdraw your consent at any time by following the procedure described in this Choice/Opt-Out provision.

Such consent may be withdrawn in writing and sent to our customer service department at the following physical address:
Hard Rock Hotel & Casino Lake Tahoe
Regulatory Compliance
50 Hwy 50, PO Box 6426
Stateline, NV 89449

Cookies

Our Website uses “cookie” technology. “Cookies” are encrypted strings of text that a Web site stores on a user’s computer. Our Web site requires the use of a Cookie throughout the online reservation process. Without Cookies we will not be able to keep information you enter on multiple pages together. Cookies also enable us to customize our Web site and offerings to your needs and provide you with a better online experience. In addition, Cookies are used to:

Measure usage of various pages on our Web site to help us make our information more pertinent to your needs and easy for you to access; and

Provide functionality such as online reservations and other functionality that we believe would be of interest and value to you.

The types of Cookies that we use are referred to as “session” Cookies and “persistent” Cookies. Session Cookies are temporary and are automatically deleted once you close your internet browser. Persistent Cookies remain on your computer hard drive until you delete them or are otherwise removed upon expiration. We do not use Cookies to ascertain any personally identifiable information about you apart from what you voluntarily provide us in your dealings with us. Cookies do not corrupt or damage your computer, programs, or computer files.

Emails about Special Offers and Promotions and Opt-Out

It is our intention that you should only receive email communications that will be useful to you and that you want to receive. When you communicate with Hard Rock Hotel & Casino Lake Tahoe via email and provide your email address, we may periodically contact you via email and provide information about Hard Rock Hotel & Casino Lake Tahoe special offers and promotions that may be of interest to you (unless you opt out).

We may also give you the opportunity to receive Offers and Promotions from Hard Rock Hotel & Casino Lake Tahoe and, its Affiliates concerning other Hard Rock Hotel & Casino Lake Tahoe branded offers and promotions that we believe would be of interest to you.

We typically use third party email service providers to send emails. These service providers are contractually prohibited from using your email address for any purpose other than to send Hard Rock Hotel & Casino Lake Tahoe related email.

Each time you receive an email, you will be provided the choice to opt-out of future emails by following the instructions provided in the email. Please allow 10 business days for us to process your opt-out.

Other Websites Hard Rock Hotel & Casino Lake Tahoe is only responsible for the privacy statement and content of this Web site and information we collect. We are not responsible for the data collection and use practices and privacy policy or the use of cookies on Web sites that you have accessed this Web site from and to the non- Hard Rock Hotel & Casino Lake Tahoe Web sites that you may access from this Web site.

Legal

This is a United States Web site and is subject to laws of the United States and the State of Nevada. Hard Rock Hotel & Casino Lake Tahoe will disclose personally identifiable information without your permission when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to Hard Rock Hotel & Casino Lake Tahoe guests, visitors, associates, or property (including this site), or to others. As mentioned previously, laws related to personally identifiable information vary by country.