The Killer Event of the Season includes a $15,000 Costume Contest
Stateline, Nev. - Grab your best ghoulish getup, superhero tights or witch’s hat and creep on over to Lake Tahoe’s killer event of the season, Blood Ball, presented by Lake Tahoe’s newest and hottest nightclub, Bloom at Hard Rock Hotel & Casino Lake Tahoe.
Eat, drink and be scary with chilling drink specials, hair-raising music by DJ Sn1 and a $15,000 costume contest. The first-place winner receives $2,500 cash, second-place winner takes home $1,500 cash and third-place winner takes home$500 cash. Upon entry, guests will receive a raffle ticket to win prizes worth over $10,000! Registration and costume contest judging is from 8:00 – 10:00 p.m. on Oct. 29 in the center ofthe casino floor. The top 3 costume contest winners will be notified at 11:15 p.m. and announced at Blood Ball at 11:30 p.m. Guests wishing to participate in the costume contest must be present at registration/judging.
“We are excited to create another memorable event for our guests,” said Eric Barbaro, executive director of marketing at Hard Rock Hotel & Casino Lake Tahoe. “Come prepared to have a bloody good time at the Blood Ball.”
Cover charge, starting at $40, will apply for entry and is subject to change. For more information, visit www.hrhctahoe.com.
VIP table bottle service is available, call 775.589.7606.
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ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
MEDIA CONTACTS:
Kirvin Doak Communications
hardrocktahoepr@kirvindoak.com
Ring in 2022 with exclusive patio seating to the BIGGEST New Year’s Eve celebration in town with a spectacular FIREWORKS show at midnight
Stateline, Nev. – On Friday, December. 31, Hard Rock Hotel & Casino Lake Tahoe will welcome guests to celebrate New Year’s Eve with various entertainment and dining offerings including the “Light Up the Night” Celebration on Guitar Plaza, Alpine Union Patio Exclusive Seating, NYE special menus at Park Prime and Alpine Union, and the grand opening of the 21+ winter-themed lounge, Winter Bloom Bar and Lounge. Guests are invited to toast to the new year and revel in Hard Rock’s nonstop entertainment all night long during the biggest New Year’s Eve celebration in Lake Tahoe.
Hard Rock Hotel & Casino Lake Tahoe’s New Year’s Eve Offerings
“Light Up the Night” Celebration
New Year’s Eve Alpine Union Patio Exclusive Seating will put guests front row and center to the BIGGEST NYE Celebration in Lake Tahoe, “Light up the Night”.
The “Light up the Night” Celebration, located on Guitar Plaza, is the place to be on NYE with performances from DJ Cash Master from 8:00 p.m. – 10:00 p.m. and DJ Oscar Perez from 10:00 p.m. – 12:30 a.m. on Alpine Union Balcony and an outdoor bar. As the clock strikes midnight, guests can watch as the Tahoe sky is illuminated with a dazzling fireworks display. Alpine Union Patio Exclusive Seating is available for ticket purchase. The “Light Up The Night” Celebration is free and open to the public.
Alpine Union Patio Exclusive Seating
Friday, Dec. 31 9:00 p.m. – 12:30 a.m.
$100 per person
$175 per person with firepit seating
Alpine Union Patio Exclusive Seating tickets include heated patio seating, a champagne toast at midnight and a premium view of the fireworks show.
An exclusive NYE menu and bottle service will be available to Alpine Union Patio Exclusive Seating guests for day-of purchase.
Menu items include:
• Seafood Tower for Two - $110
• Ahi Poke - $19.95
• Chicken Wings - $16.95
• Chips & Salsa – $7.95
• Mega Nachos - $19.95
• Chicken Tenders - $12.95
• French Fry Duo - $12.50
Guests must be 21 years of age or older to attend. Tickets are now available for purchase on Hard Rock Hotel and Casino Lake Tahoe’s website.
Park Prime Steakhouse
Beginning at 5 p.m. on New Year’s Eve, guests can enjoy a specialty prix fixe menu at Park Prime, featuring the restaurant’s classic steakhouse dishes like shrimp cocktails, prime filet, Chilean Seabass and more. Reservations are strongly encouraged and can be made online or by calling 775-589-7680.
Park Prime Specialty NYE Menu
$150 per person
• Appetizer (Choose one)
o Shrimp Cocktail
o Crab Cakes
o Crispy Pork Belly
o Whiskey Maple Bacon
• Soup or Salad (Choose one)
o Roasted Butternut Squash Bisque
o French Onion Soup
o Caesar Salad
o Harvest Salad
• Entrée (Choose one)
All entrées served w/Asparagus and Garlic Mashed Potatoes
o Chilean Seabass
o 8 oz Prime Filet
o 16 oz Prime NY
o Lobster Tail
o Mixed Fun – 6 oz Filet and Shrimp Scampi
o Grilled Wild Salmon
o Shrimp Scampi
o Mary’s Half Chicken
• Dessert (Choose one)
o Banana Rum Cake
o Chocolate Lava Cake w/ Vanilla Bean Ice Cream
o Raspberry Mousse Dome
o Chocolate Trio Mousse Dome
Alpine Union Bar & Kitchen
Beginning at 4 p.m., guests can gather at Alpine Union for a special New Year’s Eve dinner. For $60 per person, guests can indulge in a three-course prix fixe meal and choose between double lobster tails or a classic surf and turf with a lobster tail and prime rib for their entrée. The regular menu will also be available by request.
Alpine Union Specialty NYE Menu
$60 per person
• Soup or Salad (Choose one)
o New Year’s Salad
o Black Eyed Pea with Ham Soup
• Entrée (Choose one)
o Double Lobster Tails
o Lobster Tail & Prime Rib
o All entrées served with Rice Pilaf or Garlic Mashed with Chef’s Vegetables
• Dessert (Choose one)
o Triple Chocolate Mousse
o Tiramisu
Winter Bloom
Get hot this winter at Hard Rock Hotel and Casino Lake Tahoe’s Winter Bloom Bar and Lounge. Located in the Vinyl showroom, Winter Bloom Bar and Lounge welcomes guests into a winter-themed oasis for the ultimate luxury nightlife experience. With live music, handcrafted cocktails and VIP bottle service, Winter Bloom is the perfect spot to dance the night away this New Year’s Eve. Doors open at 10:30 p.m.
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ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of the top performing hotel brands in J.D. Power’s North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com.
MEDIA CONTACTS:
Kirvin Doak Communications
Alexandra Leach | Tara LeVangie
HardRockTahoePR@kirvindoak.com
Participants can make weekly football picks and play free online games daily to win prizes
Stateline, Nev. – Hotel Hard Rock Hotel & Casino will take part in the Million Dollar Pro Football Frenzy now - Feb. 13, 2022. Participants can make weekly football picks and play free online games daily to win prizes, drawing entries and a virtual currency called YARDS. Participants have a chance to win $1,000,000, weekly prizes of up to $300 free slot play and a share of over $30,000 in additional prizes. Participants can register for free online.
The Million Dollar Pro Football Frenzy is free to play. All registered players receive one free Pick ‘Em card to fill out and submit each week. Pick ’Em is a season-long contest in which participants pick the winners of the Sunday and early Monday night games each week, attempting to have the best record of each week and the entire season to win prizes—up to $1,000,000 for a season-long record of 225 or more winning picks. Weekly leaderboard prizes will be awarded to the top three participants who selected the most winning teams and activated their Pick ‘Em card(s) that week.
Beginning Monday, Sept. 13, participants can exchange their YARDS for redeemable rewards once weekly or once bi-weekly. Redeemable rewards are claimed during the valid dates on the reward voucher. Rewards vary for each participant.
The first drawing will be Saturday, Sept. 25, with a chance to win a share of $3,000 Free Slot Play. Drawing entries can be earned at Hard Rock Hotel & Casino by playing slots with a Backstage Pass card. Participants must have a Backstage Pass card and be at least 21 years of age to participate. Guests without a card can sign up at the Hard Rock Lake Tahoe Backstage Pass/Cashier Cage for free.
Rules and regulations for Million Dollar Football Frenzy can be found online.
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ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of the top performing hotel brands in J.D. Power’s North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
MEDIA CONTACTS:
Kirvin Doak Communications
Terri Maruca | Alexandra Leach |Tara LeVangie
tmaruca@kirvindoak.com l aleach@kirvindoak.com |tlevangie@kirvindoak.com
Visit Center Bar every Thursday night in November for a night of nostalgic entertainment
Stateline, Nev. –Hard Rock Hotel & Casino Lake Tahoe is blasting to the past with its newest weekly event, Rock the Decades. The 70’s and 80’s themed celebration will take guests back in time with nostalgia-inducing music and drink specials. Beginning tomorrow, Nov. 4, Rock the Decades will take place every Thursday night in Nov. inside Center Bar. Guests are encouraged to dress up in their best 70’s and 80’s fashion.
Beginning at 5:00 p.m., guests can head over to Center Bar to start their night with classic throwback music and themed cocktails including the Harvey Wallbanger, Stinger (Brandy), White or Black Russian, Alabama Slammer, Amaretto Sour, Tom Collins and Tequila Sunrise. From 9 p.m. – midnight, a live DJ will take the stage to play all the greatest 70’s and 80’s hits, so you can dance the night away.
More information about Hard Rock Hotel & Casino Lake Tahoe’s Rock the Decades can be found here.
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ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of the top performing hotel brands in J.D. Power’s North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
MEDIA CONTACTS:
Kirvin Doak Communications
Terri Maruca | Alexandra Leach | Tara LeVangie
tmaruca@kirvindoak.com l aleach@kirvindoak.com l tlevangie@kirvindoak.com
Guests can receive 20% off and a $20 food and beverage credit if they book now through Dec. 23, 2021
Stateline, Nev. – Hotel Hard Rock Hotel & Casino invites guest to enjoy the Fall season in Lake Tahoe with an exclusive offer. Guests who book their stay now through Dec. 23 will receive 20% off the best available rate in additional to a $20 food and beverage credit to use during their stay.
Lake Tahoe is the quintessential fall destination with its picturesque scenery, crisp air and serene nature. Hard Rock Hotel & Casino offers its guests an idyllic autumn getaway, with access to its various amenities, exclusive discounts on Lake Tahoe adventures and activities and distinct dining options.
Guests can book online with the code STAYNSAVE for stay dates now through Dec. 23. Blackout dates apply.
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ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of the top performing hotel brands in J.D. Power’s North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
MEDIA CONTACTS:
Kirvin Doak Communications
Terri Maruca | Alexandra Leach
tmaruca@kirvindoak.com l aleach@kirvindoak.com
Stateline, Nev. – Hotel Hard Rock Hotel & Casino will take part in the Million Dollar Pro Football Frenzy now - Feb. 13, 2022. Participants can make weekly football picks and play free online games daily to win prizes, drawing entries and a virtual currency called YARDS. Participants have a chance to win $1,000,000, weekly prizes of up to $300 free slot play and a share of over $30,000 in additional prizes. Participants can register for free online.
The Million Dollar Pro Football Frenzy is free to play. All registered players receive one free Pick ‘Em card to fill out and submit each week. Pick ’Em is a season-long contest in which participants pick the winners of the Sunday and early Monday night games each week, attempting to have the best record of each week and the entire season to win prizes—up to $1,000,000 for a season-long record of 225 or more winning picks. Weekly leaderboard prizes will be awarded to the top three participants who selected the most winning teams and activated their Pick ‘Em card(s) that week.
Beginning Monday, Sept. 13, participants can exchange their YARDS for redeemable rewards once weekly or once bi-weekly. Redeemable rewards are claimed during the valid dates on the reward voucher. Rewards vary for each participant.
The first drawing will be Saturday, Sept. 25, with a chance to win a share of $3,000 Free Slot Play. Drawing entries can be earned at Hard Rock Hotel & Casino by playing slots with a Backstage Pass card. Participants must have a Backstage Pass card and be at least 21 years of age to participate. Guests without a card can sign up at the Hard Rock Lake Tahoe Backstage Pass/Cashier Cage for free.
Rules and regulations for Million Dollar Football Frenzy can be found online.
###
ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of the top performing hotel brands in J.D. Power’s North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
MEDIA CONTACTS:
Kirvin Doak Communications
Terri Maruca | Alexandra Leach |Tara LeVangie
tmaruca@kirvindoak.com l aleach@kirvindoak.com |tlevangie@kirvindoak.com
HARD ROCK HOTEL & CASINO LAKE TAHOE HOSTS VIEWING PARTY
FOR UFC 261 USMAN VS MASVIDAL 2 SATURDAY, APRIL 24
STATELINE, Nev. – Hard Rock Hotel & Casino Lake Tahoe invites guests to catch all the action of UFC 261 as Usman and Masvidal battle for the Welterweight Championship Title on Saturday, April 24. Valentina Shevchenko and Zhang Weili will also be defending their Championship Titles. Beginning at 6 p.m., Ultimate Fighting Championship fans can watch every front kick, leg lock and knockout during a socially distanced viewing party inside the property’s Revolution Ballroom.
Guests ages 21 years and older may purchase a table for up to four people, which includes stadium style food and four drink tickets for $200 in advance or $250 day-of. Tables are limited and may be purchased online at hardrockcasinolaketahoe.com. Bottle service is available by calling 623-688-7580.
Live UFC 261 bouts take place in VyStar Veterans Memorial Arena in Jacksonville, Florida.
Hard Rock Hotel & Casino Lake Tahoe implements Hard Rock’s SAFE + SOUND program to ensure that guests can enjoy their hotel experience in a safe and sanitary environment. Hard Rock International partnered with world-renowned public health and safety organizations like EcoSure, an Ecolab Division, and NSF International, formerly known as the National Sanitation Foundation, to ensure its properties are SAFE + SOUND, meeting the highest standards of safety, sanitation, food handling and team member training. The enhanced SAFE + SOUND safety protocol includes, but is not limited to, procedures such as a state-of-the-art, non-intrusive thermal temperature screening process before entering, social distancing measures and protective mask requirements for all team members. For information on Hard Rock Hotel & Casino Lake Tahoe’s health and safety protocols, visit HardRockCasinoLakeTahoe.com/safety.
ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 69 countries spanning 240 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes. HRI also launched the Hard Rock Digital joint venture in 2020 to focus on online and retail sportsbook and interactive gaming. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2020, Hard Rock International was honored as one of Forbes Magazine’s Best Employers for Diversity. In 2019 and 2020, Hard Rock was named Forbes Magazine’s Top Employers for Women. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.
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MEDIA CONTACTS:
Kirvin Doak Communications
Cassandra Down l Katie Nance
cdown@kirvindoak.com l knance@kirvindoak.com
STATELINE, Nev. (Feb. 1, 2021) – Love is in the air at Hard Rock Hotel & Casino Lake Tahoe this Valentine’s Day! The snow may be falling outside, but you can warm up with your love inside the picturesque hotel and casino with sweet dining specials at Alpine Union Bar & Kitchen and Park Prime Steakhouse on Sunday, Feb. 14.
At Park Prime, set the tone for a romantic evening with a first course of either a poached pear salad served with toasted dates, Point Reyes blue cheese and champagne vinaigrette, or lobster bisque. For your entrée, you and your Valentine can choose from either seared Mystic River diver scallops served with truffle risotto and beet puree, or a duet of filet mignon and Dungeness stuffed Maine lobster. Complete the evening with Chocolate Pots de Crème with peanut butter whipped cream. The three-course Valentine’s Day menu is available from 5 p.m. until 11 p.m. on Sunday, Feb. 14 for $100 per person. The regular menu will also be available. Reservations are required, and guests are encouraged to make them early, as there will be very limited availability.
Sweep your sweetie off their feet with the delectable three-course Valentine’s Day menu at Alpine Union available for $50 per person. Start off with a house salad or soup du jour, followed by the main course, featuring a choice of broiled ribeye steak with mushrooms, vegetables and a baked potato, or shrimp scampi with vegetables and rice pilaf. For dessert, indulge in a strawberry sundae. The Valentine’s Day menu at Alpine Union will be available from 1 p.m. until 11 p.m. on Sunday, Feb. 14. The regular menu will also be available. Reservations are required, and guests are encouraged to make them early, as there will be very limited availability.
Due to current guidelines set forth by the State of Nevada, reservations are required at all restaurants, and parties are limited to no more than four people. For more information and to make reservations, please visit http://hardrockcasinolaketahoe.com/dining-restaurants/.
Updated hours for Hard Rock Hotel & Casino Lake Tahoe’s culinary destinations and amenities are as follows:
FOOD AND BEVERAGE
Alpine Union Bar & Kitchen
8 a.m. – 10 p.m. Monday – Thursday
8 a.m. – 12 a.m. Friday
7 a.m. – 12 a.m. Saturday
7 a.m. – 11 p.m. Sunday
Center Bar
Open 24/7
** Featuring Fire and Ice Drink specials all day, every day, which includes $4 Fireball Shots and $5 Specialty Icicle Cocktails (featuring Blue Curaçao, peach schnapps and champagne).
Fuel
7 a.m. – 12 p.m. Monday – Thursday
7 a.m. – 10 p.m. Friday and Saturday
7 a.m. – 3 p.m. Sunday
The Oyster Bar
11 a.m. – 12 a.m. Sunday – Thursday
11 a.m. – 2 a.m. Friday and Saturday
Park Prime Steakhouse
5 p.m. – 10 p.m. Thursday and Sunday beginning Thursday, Feb. 4
** Restaurant will be open until 11 p.m. on Sunday, Feb. 14
5 p.m. – 11 p.m. Friday and Saturday
William Hill Sports Bar
3 p.m. – 12 a.m. Monday – Thursday
12 p.m. – 2 a.m. Friday
9 a.m. – 2 a.m. Saturday
9 a.m. – 12 a.m. Sunday
** Featuring $1 beer specials all day, every day, which includes Michelob Ultra, Budweiser and Bud Light beers.
RESORT AMENITIES
Hair of the Dog Pet Concierge
7 a.m. – 11 p.m. daily
Revolt Tattoos
12 p.m. – 8 p.m. daily
Rock Shop
10 a.m. – 6 p.m. Wednesday and Thursday
12 p.m. – 8 p.m. Friday and Saturday
9 a.m. – 5 p.m. Sunday
Closed Monday and Tuesday
Tahoe Powder House
8 a.m. – 8 p.m. daily
Hard Rock Hotel & Casino Lake Tahoe implements Hard Rock’s SAFE + SOUND program to ensure that guests can enjoy their hotel experience in a safe and sanitary environment. Hard Rock International partnered with world-renowned public health and safety organizations like EcoSure, an Ecolab Division, and NSF International, formerly known as the National Sanitation Foundation, to ensure its properties are SAFE + SOUND, meeting the highest standards of safety, sanitation, food handling and team member training. The enhanced SAFE + SOUND safety protocol includes, but is not limited to procedures such as a state-of-the-art, non-intrusive thermal temperature screening process before entering, social distancing measures and protective mask requirements for all team members. For information on Hard Rock Hotel & Casino Lake Tahoe’s health and safety protocols, visit HardRockCasinoLakeTahoe.com/safety.
ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 69 countries spanning 240 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes. HRI also launched the Hard Rock Digital joint venture in 2020 to focus on online and retail sportsbook and interactive gaming. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2020, Hard Rock International was honored as one of Forbes Magazine’s Best Employers for Diversity. In 2019 and 2020, Hard Rock was named Forbes Magazine’s Top Employers for Women. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.
###
MEDIA CONTACT
The Publicity Lab
Kelly Frey
kelly@thepublicitylab.com
Celebrate the season at Hard Rock Hotel & Casino Lake Tahoe
with special Christmas Day menus and festive cocktails
STATELINE, Nev. (Dec. 8, 2020) – Hard Rock Hotel & Casino Lake Tahoe is getting into the holiday spirit with holly jolly Hand Warmer cocktails available exclusively at Alpine Union Restaurant and Bar all winter long, as well as special Christmas Day menus at Alpine Union and Park Prime.
Baby it’s cold outside, but the four different Hand Warmer cocktails at Alpine Union will keep you warm and toasty all season long! Choose from the Boozy Hot Chocolate, made with hot cocoa, Frangelico and vanilla vodka, topped with whipped cream and chocolate shavings; the Irish Coffee, a cup of Joe with Jameson Irish Whiskey and Baileys Irish Cream, with whipped cream on top; the Rockin’ Toddy, featuring Jack Daniel’s Tennessee Honey, Grand Marnier and hot water, served with chamomile tea and an orange garnish; or the Cozy Café, with Kahlua and Tuaca in coffee, topped with whipped cream, a candy cane and crushed peppermint. The Hand Warmer cocktails are all $10 each.
Alpine Union’s Christmas Day menu features your choice of prime rib, turkey or ham, which are each served with green bean casserole, mashed potatoes and gravy, sausage dressing, cranberry sauce and seasonal vegetables. For dessert, choose from warm apple pie with caramel sauce, Tuaca bread pudding pie, pumpkin pie or pecan pie. The Christmas Day menu is available for $30 per person and will begin at 1 p.m. Reservations are required.
Eat, drink and be merry with the three-course Christmas Day menu at Park Prime available for $75 per person. Start with your choice of Warm Spinach Salad featuring spinach, mushrooms, onion and bacon, or Cioppino Soup, with crab, shrimp and clams in a tomato wine base. For the main course, select either Veal Chop with a truffle madeira mushroom demi glaze, or Roast Duck Ala Orange with a Grand Marnier glaze. End your meal on a sweet note with either Bananas Foster or Cherries Jubilee. Park Prime will be open for dinner starting at 5 p.m. on Christmas Day. Reservations are required.
The regular menus at both restaurants will also be available on Christmas Day.
Due to current guidelines set forth by the State of Nevada, reservations are required at all restaurants, and parties are limited to no more than four people. For more information and to make reservations, please visit http://hardrockcasinolaketahoe.com/dining-restaurants/.
ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For information on Hard Rock Hotel & Casino Lake Tahoe’s health and safety protocols, visit HardRockCasinoLakeTahoe.com/safety.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit hardrock.com or shop.hardrock.com.
###
MEDIA CONTACT
The Publicity Lab
Kelly Frey
kelly@thepublicitylab.com
Plan your next trip today with 50% off best available rates!
STATELINE, Nev. (Nov. 23, 2020) – In celebration of the busiest shopping week of the year, Hard Rock Hotel & Casino Lake Tahoe is offering 50% off its best available rates. Rooms must be booked from Monday, Nov. 23 through Tuesday, Dec. 1 for travel from Monday, Nov. 23 through Thursday, May 27, 2021. Rooms booked through the Black Friday / Cyber Monday sale cannot be combined with any other offer, and blackout dates apply. Please use promo code CYBER20 or book your room online here.
ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For information on Hard Rock Hotel & Casino Lake Tahoe’s health and safety protocols, visit HardRockCasinoLakeTahoe.com/safety.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit hardrock.com or shop.hardrock.com.
###
MEDIA CONTACT
The Publicity Lab
Kelly Frey
kelly@thepublicitylab.com
STATELINE, Nev. (Nov. 16, 2020) – Hard Rock Hotel & Casino Lake Tahoe is seeking “rock stars” who are interested in an exciting career in the fast-paced gaming industry.
The picturesque hotel and casino is now hiring for more than 20 positions, including Cage Representative, Clean Team, Executive Steward, Facilities Maintenance, Front Desk Agent, Housekeeping/EVS Supervisor, Night Auditor, Slot Floor Attendant, Sound Technician, Sous Chef, Staff Accountant and Warehouse Receiving Clerk, as well as a number of food and beverage positions. To view the full list of available full-time and part-time positions and to apply online, please visit hardrockcasinolaketahoe.com/careers/.
ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For information on Hard Rock Hotel & Casino Lake Tahoe’s health and safety protocols, visit HardRockCasinoLakeTahoe.com/safety.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit hardrock.com or shop.hardrock.com.
###
MEDIA CONTACT
The Publicity Lab
Kelly Frey
kelly@thepublicitylab.com
Annual PINKTOBER campaign returning to
Hard Rock Hotel & Casino Lake Tahoe in
support of breast cancer awareness and research
Hard Rock is thinking pink this October with several fundraising
initiatives benefiting the South Lake Tahoe Cancer League
STATELINE, Nev. (Sept. 24, 2020) – Hard Rock Hotel & Casino Lake Tahoe will continue its support of breast cancer awareness and research this October with its annual PINKTOBER® campaign. The property-wide initiative developed in honor of Breast Cancer Awareness Month will raise funds for the South Lake Tahoe Cancer League.
“Hard Rock International has supported breast cancer awareness and research efforts around the globe for more than 20 years, and we are honored to extend support to this cause right here in Tahoe,” said Eric Barbaro, executive director of marketing for Hard Rock Hotel & Casino Lake Tahoe. “PINKTOBER gives us the opportunity to embrace the Hard Rock mottos of ‘Take Time To Be Kind’ and ‘Love All, Serve All’ at the community level by giving back to the South Lake Tahoe Cancer League.”
The resort is offering several ways for guests to participate in PINKTOBER. Throughout the month, the property’s exterior lights, pool lights and Guitar Plaza Guitar will be lit pink. Guests can purchase a $50 upgrade to a lake view balcony room, featuring pink amenities including pink linens, pink towels, pink decorations and accents, with the $50 upgrade donated back to the South Lake Tahoe Cancer League. Only a limited number of PINKTOBER rooms will be available. Upgrades are available per request at the front desk upon hotel check-in.
A portion of proceeds from PINKTOBER merchandise sold in Alpine Union will also be donated, and bottles of pink Korbel Champagne will be available for a special price of $25 at the Sports Bar and Center Bar, with $5 per bottle sold being donated to the South Lake Tahoe Cancer League. There will also be a donation line added to all food and beverage checks in October. Guests who make a donation of $1 or more on their checks will receive a Hard Rock Hotel & Casino Lake Tahoe PINKTOBER bracelet.
Revolt Tattoos, located inside Hard Rock Hotel & Casino Lake Tahoe, has created custom PINKTOBER breast cancer awareness tattoo art designs, and will donate a portion of proceeds from each PINKTOBER tattoo received throughout the month of October to the South Lake Tahoe Cancer League. The edgy shop, established by TV’s “Ink Master” alums Joey “Hollywood” Hamilton and Walter “Sausage” Frank, has also created breast cancer awareness t-shirts that may be purchased throughout the month, with a portion of proceeds being donated.
Backstage Pass members who are on property on Thursday, Oct. 1 can receive a limited-edition PINKTOBER pin. Guests must go to the promotional kiosk to print their voucher and redeem it at the cashier cage. The pins are available on a first come, first serve basis while supplies last. Additionally, every Wednesday and Saturday in October, guests who donate $5 at the Cashier Cage will receive a Ribbon Reveal card for a chance to win $500 in free play.
Hard Rock Hotel & Casino Lake Tahoe team members have the opportunity to give back, too. Employees can make donations in exchange for a pink t-shirt that can be worn during shifts on the casino floor all month, and they can also make donations in exchange for prizes, by means of a balloon raffle where prizes will be hidden inside.
Hard Rock International continues its support for PINKTOBER® as the brand celebrates more than two decades of its annual PINKTOBER campaign, supporting breast cancer awareness and research. Throughout the month of October, Hard Rock® Cafes, Hotels, Casinos and Rock Shops® around the world will participate in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, with proceeds benefiting national and local breast cancer charities.
ABOUT SOUTH LAKE TAHOE CANCER LEAGUE:
The South Lake Tahoe Cancer League is a 100 percent volunteer organization offering no-cost resources – including transportation and limited financial assistance grants – to cancer patients who are in active treatment. All funding for its programs comes from individual and business donations.
ABOUT HARD ROCK HEALS FOUNDATION:
The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. Music is energy; it stirs emotion, inspires, connects and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.
ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For information on Hard Rock Hotel & Casino Lake Tahoe’s health and safety protocols, visit HardRockCasinoLakeTahoe.com/safety.
For more information, visit www.hardrockcasinolaketahoe.com
Find us on Facebook at www.facebook.com/hrhclaketahoe
Find us on Instagram at www.instagram.com/hrhclaketahoe
Find us on Twitter at www.twitter.com/hrhclaketahoe
ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit hardrock.com or shop.hardrock.com.
###
MEDIA CONTACT
The Publicity Lab
Kelly Frey
kelly@thepublicitylab.com
