ANNUAL PINKTOBER CAMPAIGN RETURNS TO HARD ROCK HOTEL & CASINO LAKE TAHOE
Annual PINKTOBER campaign returning to
Hard Rock Hotel & Casino Lake Tahoe in
support of breast cancer awareness and research
Hard Rock is thinking pink this October with several fundraising
initiatives benefiting the South Lake Tahoe Cancer League
STATELINE, Nev. (Sept. 24, 2020) – Hard Rock Hotel & Casino Lake Tahoe will continue its support of breast cancer awareness and research this October with its annual PINKTOBER® campaign. The property-wide initiative developed in honor of Breast Cancer Awareness Month will raise funds for the South Lake Tahoe Cancer League.
“Hard Rock International has supported breast cancer awareness and research efforts around the globe for more than 20 years, and we are honored to extend support to this cause right here in Tahoe,” said Eric Barbaro, executive director of marketing for Hard Rock Hotel & Casino Lake Tahoe. “PINKTOBER gives us the opportunity to embrace the Hard Rock mottos of ‘Take Time To Be Kind’ and ‘Love All, Serve All’ at the community level by giving back to the South Lake Tahoe Cancer League.”
The resort is offering several ways for guests to participate in PINKTOBER. Throughout the month, the property’s exterior lights, pool lights and Guitar Plaza Guitar will be lit pink. Guests can purchase a $50 upgrade to a lake view balcony room, featuring pink amenities including pink linens, pink towels, pink decorations and accents, with the $50 upgrade donated back to the South Lake Tahoe Cancer League. Only a limited number of PINKTOBER rooms will be available. Upgrades are available per request at the front desk upon hotel check-in.
A portion of proceeds from PINKTOBER merchandise sold in Alpine Union will also be donated, and bottles of pink Korbel Champagne will be available for a special price of $25 at the Sports Bar and Center Bar, with $5 per bottle sold being donated to the South Lake Tahoe Cancer League. There will also be a donation line added to all food and beverage checks in October. Guests who make a donation of $1 or more on their checks will receive a Hard Rock Hotel & Casino Lake Tahoe PINKTOBER bracelet.
Revolt Tattoos, located inside Hard Rock Hotel & Casino Lake Tahoe, has created custom PINKTOBER breast cancer awareness tattoo art designs, and will donate a portion of proceeds from each PINKTOBER tattoo received throughout the month of October to the South Lake Tahoe Cancer League. The edgy shop, established by TV’s “Ink Master” alums Joey “Hollywood” Hamilton and Walter “Sausage” Frank, has also created breast cancer awareness t-shirts that may be purchased throughout the month, with a portion of proceeds being donated.
Backstage Pass members who are on property on Thursday, Oct. 1 can receive a limited-edition PINKTOBER pin. Guests must go to the promotional kiosk to print their voucher and redeem it at the cashier cage. The pins are available on a first come, first serve basis while supplies last. Additionally, every Wednesday and Saturday in October, guests who donate $5 at the Cashier Cage will receive a Ribbon Reveal card for a chance to win $500 in free play.
Hard Rock Hotel & Casino Lake Tahoe team members have the opportunity to give back, too. Employees can make donations in exchange for a pink t-shirt that can be worn during shifts on the casino floor all month, and they can also make donations in exchange for prizes, by means of a balloon raffle where prizes will be hidden inside.
Hard Rock International continues its support for PINKTOBER® as the brand celebrates more than two decades of its annual PINKTOBER campaign, supporting breast cancer awareness and research. Throughout the month of October, Hard Rock® Cafes, Hotels, Casinos and Rock Shops® around the world will participate in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, with proceeds benefiting national and local breast cancer charities.
ABOUT SOUTH LAKE TAHOE CANCER LEAGUE:
The South Lake Tahoe Cancer League is a 100 percent volunteer organization offering no-cost resources – including transportation and limited financial assistance grants – to cancer patients who are in active treatment. All funding for its programs comes from individual and business donations.
ABOUT HARD ROCK HEALS FOUNDATION:
The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. Music is energy; it stirs emotion, inspires, connects and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.
ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE:
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming establishment set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains, providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square-foot casino, world-famous retail store, multiple restaurants and bars, and an assortment of live-entertainment both indoors and out.
For information on Hard Rock Hotel & Casino Lake Tahoe’s health and safety protocols, visit HardRockCasinoLakeTahoe.com/safety.
For more information, visit www.hardrockcasinolaketahoe.com
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ABOUT PARAGON GAMING:
Paragon Gaming and its affiliates are one of North America’s leading destination resort developers. Established in 2000, Paragon Gaming heads landmark projects throughout North America, with special emphasis on developing and operating gaming destinations. Current projects include ownership and management of Hard Rock Lake Tahoe Hotel & Casino, a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment; and casino management of OYO Hotel and Casino Las Vegas, 30,000-square feet of action-packed and themed gaming floor. The vast range of expertise allows Paragon Gaming to pursue multiple ventures and provides the necessary services to its various partners and projects.
ABOUT HARD ROCK®:
With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit hardrock.com or shop.hardrock.com.
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